I think you'll find this issue quite interesting!
Pleasant reading,
Amir
In this issue:
(a) Promote us and win prizes!
(b) Creative ideas for...
(c) Creative tool - Extreme Results
(d) New on Best100Ideas.com
(e) Recommendation of the month
(a) Promote Best100Ideas.com links and win Prizes!
Now you can win a lifetime of Best100Ideas.com books simply by writing in discussion groups or blogs!
All you have to do is promote our website on different discussion groups and websites on the web. Everyone can participate. This is how it goes:
1. Find (or use your own) discussion groups, blogs, newsgroups, and websites dealing with creativity, innovation, thinking, management advice or other relevant issues.
2. Post messages linking to pages on www.best100ideas.com and send me the link to your posts to info@best100ideas.com as proof.
3. Each post/link from a discussion group or website to Best100Ideas.com is worth 10 points (only one link from the same discussion group counts). Links will be accepted until the end of October 2006.
The 3 participants with most points will win free copies of the 100 Creative Presentation Ideas E-book PLUS free copies of all future publications by best100ideas.com as they come out. 2 runners-up will win free copies of the e-book as well.
Better start those links to Best100Ideas.com now!
(b) Creative Ideas for Promoting Online Products and Services
There are lots of resources and e-books trying to help people promote their products online. Some of the advice found there is very good, while some is not very helpful. This time I have included a few ideas that try to adhere to online marketing best practices, yet attempt to suggest original ways for effective online marketing.
Hope these work for you if you are selling a product or service on the web, or if you just have a website or blog you'd like to promote.
- Demo movie: In the virtual world, making people understand the benefits of your products, services or websites is a real challenge. One way to do so is to make a short movie that takes the viewer through the highlights of the product or service. This would make your product more tangible. You can put the movie on your website, but may also publish links to it on different discussion groups, upload it to internet video services (such as YouTube or Google Video) or even make copies of it on a CD and hand it out as a giveaway to people you know or existing and potential customers. Check out the "New on Best100Ideas" section below to see such a demo movie I made, and the "Recommendation of the month" section for a handy tool to easily produce such movies.
- Funny/Shocking Viral Presentation: Getting people to laugh or shocking them are good ways of getting their attention. You can use this to promote a product or a service. Make a funny presentation involving your product or website, and send it over to your friends and your email list members, if you have one. The presentation should include a link back to your website. If it is funny or shocking enough, it should spread from on person to the next, bringing you more traffic and leads. If you need an idea how to make a presentation funny or shocking, read the Creative Tool section below on "Extreme Results".
- A Competition to Promote you product/service/website: Instead of working hard by yourself to promote your online products and services, you can use the power of your visitors and costumers to do so with a greater impact. A good way to do so is to hold a contest that encourages them to promote your products or recommend your website. Although an advanced version of this approach is using affiliate programs, it is not always appropriate or desired. If, for instance, you don't sell products online and can't offer affiliates any commissions, you can use this simpler and less formal way to these goals. To get a feel of how this works - simply participate in the Best100Ideas.com links contest announced above...
- Collectors' Items: In most services or products, you should be able to find or define a group of fans that would be enthusiastic and highly supportive of your product or website. To make even more out of this group, try to think of a type of item or content that they may receive and keep as special collectors. This would keep them involved for a longer period and give them more to talk about and draw in other people to the scene.
(c) Creative Tool: Extreme Results
This tool is especially suited for creative advertising. By making an ad using this tool you should be able to get several time more attention and responses from those who are exposed to it.
Here is how you should use it (with a simple example to clarify things):
- Choose major positive results of your product/service: List all of the positive results that you claim your product or service provides. Choose up to 3 benefits that would most likely make your product/service seem better than the alternatives.
Example: The major benefits of my "100 Creative Presentation Ideas" E-book are that the ideas in it are very practical, and that they are very easy to use and implement.
- Think of an Extreme Exaggeration of the Results: You have to multiply the effects of using your product or service. You have to do this in an extreme way that would grab the attention of anyone who comes across it.
Example: My ideas are so practical and easy to use that even a homeless person could use them to make a presentation that would make him the CEO of a global corporation.
- Convey Your Message clearly through text and/or images: This part involves good copy-writing or ad planning. Make your message short and understandable. People should be able to read it or look at it and see the creative exaggeration in a flash.
Example: "Homeless? CEOs needed - get your copy of 100 Creative Presentation Ideas now!".
- Repeat the same line of thought: The best way to use this tool is by repeating your message several times. This would go a long way towards producing a campaign people relate to and talk about. You should think of more ways to demonstrate the "extreme benefits" of your product and of other ways to convey the same message with a twist.
Example: Another homeless would use the e-book to become the president of the United States, or a 3 years old child uses the ideas in the e-book to make a presentation that gains her a Doctorate Degree.
One of the ideas for promoting online products which I suggested above in the creative ideas section is to produce a demo or a movie showing the actual product and let viewers actually see some of its benefits.
I decided to use the idea myself, so you can get a better glimpse of the products on Best100Ideas.com.
You can now look inside the "100 Creative Presentation Ideas" E-book. A short movie will show you the content of the book, how it may be used to make your presentations more creative and will hopefully help you decide whether the e-book is something that you or someone you know may use.
To watch the movie click this link.
Here is more information on the e-book in case you need it.
The Wikihowto is a place to find (and add your own) numerous guides and tips on various subjects. It includes all kinds of guides and tips - from specific guides like How to curve a Wiffle ball or How to draw and ellipse, as well as practical guides on How to bind a book and lots of computer related advice.
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