Dear Creative friends,
Hello again.
Please send me any comments
or suggestions that you have.
Pleasant reading,
Amir
In this issue:
(a) Announcements
(b) Creative ideas
for...
(c) Creative tool - Success Patterns
(d) Recommendation of the month
(a) Printed Soft cover 100 Creative Presentation Ideas Book
In a couple of weeks you can expect to find a printed version of the 100 Creative Presentation Ideas book available for purchase through the Amazon website or at 100 Creative Presentation Ideas Book shop at CreateSpace. So - if you prefer working with printed books rather than the e-book version, check out this option around mid-August for my book.
Yours
truly,
Amir
(b)
Creative Ideas for Jewelry
In my upcoming book - "The Product and Service Innovation Toolbox - for Small and Medium Businesses" I demonstrate the use of the innovation tools on various types of products and services for typical SMB's. In upcoming issues of this newsletter I will share some of the ideas from the draft of the book. So if you are running a small or medium product or service business - keep a close watch - you might find some interesting ideas you may use.
To begin with, here are some ideas for jewelry manufacturers and designers.
- Skin-Friendly Jewels: Wearing rings, earrings, necklaces and other types of jewelry may cause some people skin irritation. Offering a new line of jewels - designed from skin-friendly materials, or even ones that include lotions or liquids that assist dry skin - may indeed appeal to a large audience.
- Solar Powered Jewels: These jewels would use sunlight as an energy source - to and power-up a light in the jewel itself, or even to run another accessory - your watch, mobile phone or MP3 device.
- Anti-Bug Jewelry: These may be use to protect the wearer against mosquitoes or other types of annoying bugs. A similar options is jewels that may be hung up next to the clothes in the closet and protect them from moth (with a repelling scent or by emitting a special high frequency sound, for instance).
- Jewel Puzzle or Board Game: A set of several jewels that may be worn separately or on different parts of the body but when taken off make up pieces of a puzzle or a board game.
- Jewels for Delicate Clothing: These jewels would have soft or round edges that cannot tear or leave an unwanted mark on delicate clothes.
(c) Creative Tool: Environmental Element Adjustment
This Creativity Tool may be found in different variations in several innovation methods - it is parallel to the Adapt tool in SCAMPER, and is also a part of the Systematic Inventive Thinking (SIT) methodology. When using this idea you examine elements that are in physical or functional proximity to your product or service, and attempt to improve the interaction between the product/service and the external element. In other words you are trying to make the product or service, or parts of it, better suited to things that come in contact with it, or to a specific group of clients.
Here are the steps for innovation through Environmental Element Adjustment:
- Choose an External element: another product, an object, a person or a function that are related to its usage or are in its environment.
Example:
If we examine the environment of jewels we find elements such as clothes, shoes, scarves, watches, glasses, belts, perfume, Body parts (eyes, fingers, tongue, nose, ears, neck, hands, legs, hair, face, skin), Other Objects (jewelry boxes, room lights, natural light - sun or moon, bed, pillow, mirror, handbag, mobile phone), User activities (sports, work, studies, driving, bathing), etc.
Let's choose the Skin as the environmental element we wish to continue this example with.
- Improve Interaction with Environmental Element: Look for ways to make the product/service or its parts interact better with the external element or be better suited for it. This may lead to changes of the product shape, its weight, its recommended uses or any of its other characteristics. The end result would often be a product or service uniquely designed to cater to a special feature, activity, need, location, usage or client group.
Examples (Jewels and Skin):
A. Jewels that do not cause skin irritations or even help sensitive skin.
B. A series of jewels with a line of colors that may be chosen according to the client’s skin complexion.
- Repeat the same process with other external elements
Check out Slideshare.com. It's a great Web 2.0 website allowing you to share presentations with anyone or with a private group. You may use Slideshare for many different purposes - share knowledge with a specific group, publish interesting content with reference to your website or products/services, test initial ideas and concepts to get some feedback, etc. Of course - you may also look for interesting information that others have published and shared. Here, for example, is a presentation on the Killer Innovation Approach which I found quite interesting.
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